In the words of OK GO, G-g-g-g-get over it

Somewhere between a well-intentioned but redundant presentation from an ad agency today and reading various tweets from Twitterers I follow, I started fixating on the following.

Get over it.

What is it with early adopters technosnobs who use (mis)use their passion for all things technology as a sort of weapon? The ones who have no sense of history, who think that our generation or the current 15-25 year old consumers are faster, better, smarter, earlier by sole virtue of living in today’s era? The ones who ignore or don’t remember the Beta vs. VHS, projection TVs, Advanced Mobile Phone System (AMPS), and perhaps even railroads, the cotton gin and the steam engine.  Even the World’s Columbian Exposition in 1893 in Chicago had some really cool technology demos (think electricity)  and belly dancing, which is definitely not the norm at the trade shows I’ve been to lately.  You gonna laugh at them just because it was in a day and age when Buffalo Bill Cody set up an unauthorized side-show?

These INNOVATORS (yes, even the belly dancing and Buffalo Bill engendered some new and adventurous ideas to Americans) are why we are able to have the connectivity we have today… they went first, and we’re building on it. The generations ahead of us — regardless of whether we regard them as quaint today — were just as smart, innovative and talented as we are. They were “early adopters,” they had outside-the-box ideas, they were chided by traditionalists and naysayers, BUT they knew what they had to do — they had to open their arms to the “edglings” or the mainstreamers in order to bring their visions, products and services to them.  

Yes, innovation has been alive and well in every generation and mostly embraced. Those who truly love technology, the beauty and science of it — even those like myself who aren’t personally smart enough to actual build or innovate any of it — love it even more when it is scalable and attainable by mass markets.  Some people just move slower, and it’s up to the innovators to prove value and mass market capability. Without scalability, the cotton gin is Wang computers, 3G is Improved Mobile Phone System (IMPS), McDonald’s are Hot Shoppes and Carrie Underwood is Taylor Hicks.

Being 2.0, being a technology leader is more than looking down your nose at the non-innovators. Most people love what technology can do for their life when it’s evident to them.  Real technology leaders teach these people… they don’t spend all their time on Twitter or FriendFeed preaching to the choir about how smart they are and making snide remarks about the rest of the world — you know, all of us needed to climb on board to make something actually stick.

C’mon, get over yourselves.  You think the rest of the world hasn’t seen your technology in some 1.0 iteration? Think again.  Make it matter.

So, that’s where I was mentally somewhere this afternoon between reading a blogger’s self-important description of various wireless apps they were loading and the ad agency’s earnest presentation (which was actually good, but just reinvented the wheel). 

If you’re looking down your nose at people who aren’t “early adopters,” you’re probably also looking up your a**.

G-g-g-g-g-Get Over It. (You can see the OK GO video here… scroll down for it.)


July 14, 2008. Tags: , , , , , , , , , , , , , , . Uncategorized.

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