Sometimes a cigar is not just a cigar

I’ve been contemplating the term, “social media” lately since I’m so immersed in it and making it happen in my job this year.  I’ve decided it’s not such a useful term when used within corporate frameworks.

Hear me out.

Social… immediate thought is not work related. Social, fun, sociable, maybe even socialist. Whatever it makes you think of first, I’m willing to wager the word SOCIAL is more likely to call to mind a cocktail party than a business meeting.  This may explain the ongoing struggle of social media — which is really all about collaboration, productivity and innovation when dropped into corporate environments — by otherwise relatively visionary leaders and productivity champions in large corporate settings. The name just gets us hung up.

So, I think I’m going to take 30 minutes tomorrow and think of a euphemism for social media I can use with the naysayers and a few (not all) lawyers at work. Yes, we’ve come to this.  But, sometimes a cigar is just a cigar, and sometimes it’s not.  Social media is way more valuable than average “media” when dropped inside the firewall. 

Let me know if you have any suggestions, as I’m feeling kinda social.


June 17, 2008. Tags: , . Uncategorized.

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